GENIAL·ZHANG JINHAO CHINA INTERNATIONAL FASHION WEEK

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Shen Mengchen Jiang Yaojia Liu Mengmeng Liu Dan helped the big show...……

Editor's note: When it comes to fur, the only thing people think of is animal protection. Over the past few decades, fur fashion and animal protectionists have been engaged in a protracted war, so people in the fashion circle are facing rare Stand up to the test, wear or not, fashionable or environmentally friendly? GENIAL Jin Ni Zhang Jinhao gave the answer at the fashion show of China International Fashion Week.

On March 30th, GENIAL·Jin Jinhao's "faux fur" fashion show came to China International Fashion Week and appeared in the workshop of Beijing 751D·PARK Beijing Fashion Design Plaza*. Founder designer Zhang Jinhao appeared in the big show, stars Shen Mengchen, Jiang Yaojia, Liu Mengmeng and supermodel Liu Dan helped walk the show, Liao Jun, member of the Chinese Artists Association, Zhang Qinghui, chairman of the China Fashion Designers Association, Li Dangqi, professor of the Academy of Fine Arts of Tsinghua University, Hou Zhenglin, sales manager of KANEKA Corporation, Japan, World Animal Protection Association Chinese representative Zhao Zhonghua and big show planner Free Style Star founder Shi Yan came to the scene to help. The quality and fashion of the artificial fur on the scene* attracted attention. Under the decoration of the white fur on the T stage, a fantasy "artificial fur" was jointly launched. tide.

Zhang Jinhao: Artificial fur links fashion and environmental protection

On March 30th, GENIAL·Jin Jinhao's "faux fur" fashion show came to China International Fashion Week and appeared in the first workshop of Beijing 751D·PARK Beijing Fashion Design Plaza. Founder designer Zhang Jinhao appeared in the big show, stars Shen Mengchen and Jiang Yaojia , Liu Mengmeng, supermodel Liu Dan helped walk the show, Liao Jun, member of the Chinese Artists Association, Zhang Qinghui, chairman of the China Fashion Designers Association, Li Dangqi, professor of the Academy of Fine Arts, Tsinghua University, Hou Zhenglin, sales manager of Japan KANEKA Corporation, World Animal Protection The association’s chief representative in China, Zhao Zhonghua, and the big show planner, the founder of free-form star Shi Yan, came to the scene. The high-quality artificial fur material and fashion attracted attention on the scene. Under the decoration of the white fur on the T stage, a fantasy "artificial fur" "National Tide.

Zhang Jinhao: Artificial fur links fashion and environmental protection

Zhang Jinhao, a designer before the big show, accepted an interview with the media. As a senior expert with 20 years of experience in artificial fur technology design, Zhang Jinhao and the GENIAL Jinni founded by him have become long-term partners of many international fashion brands with superb craftsmanship and advanced design taste. "I hope artificial fur, a very popular element abroad, can be better promoted in China, which is also the original intention of GENIAL to hold this big show at China International Fashion Week."

Big show planner Shi Yan talks to GENIAL designer Zhang Jinhao

In addition, he also revealed the design theme and inspiration of the big show, the design theme of the work released this fashion week: Yi Shang. The theme release of the entire design work is divided into 7 series: namely: thin air series, sweet and sweet pop (fresh candy) series, soft fantasy (pink tenderness) series, modern return period (modern fashion) series, Asakusa Dream (into Dreamland) series, blue glacier series, light church series. Each series is inspired by different materials, and has natural feelings, but also full of feelings for animal protection; that is, there is a delicate perception of life, and also an ultimate experience of the state of life. All materials are fur-like fabrics, reflecting the humanistic feelings of animal protection. "If you use keywords to describe this big show, it is environmental protection, technology, and fashion, which are also the three major themes of this big show."

Chinese logo design "I am man-made", highlighting personality and unique fashion charm in the play

Shen Mengchen, Jiang Yaojia, Liu Mengmeng, and supermodel Liu Dan showed their strengths to speak for animal protection

In the big show of the day, Shen Mengchen, Jiang Yaojia, Liu Mengmeng, and supermodel Liu Dan respectively interpreted four designs of the GENIAL2019/2020 autumn and winter series.

Talking about the animal protection concept of GENIAL artificial fur, Shen Mengchen and other star guests also agreed. Shen Mengchen praised that the concept of artificial fur conforms to the current environmental protection trend, and is also a concept that is increasingly recognized in the fashion industry. From the perspective of consumers, it is also both fashionable and environmentally friendly; Jiang Yaojia also said that he is a fan of artificial fur , I greatly appreciate the advanced technology of GENIAL artificial fur: "Advanced technology makes artificial fur more textured, and the material has more plasticity, allowing designers to give full play to their imagination, fashion and love, this is the most design Where there is a soul." Liu Mengmeng shared his feelings of wearing artificial fur show clothes through the media: "The texture is very good, comfortable and soft, and the cost performance is high, which not only meets the girl’s love for beauty, but also does not harm other lives, it is worth advocating. "Supermodel Liu Dan even more admired the bluntness of GENIAL: "With high-quality artificial fur instead of genuine leather, only more people can be beautiful and environmentally friendly at the same time."

Industry experts help the show and affirm the domestic development prospects of artificial fur

Ms. Shi Yan, the chief planner of the big show, gave the key words of this big show: environmental protection, technology, fashion, temperature. She said: "We released four themes created with four directions as inspiration, with a modern perspective+ The double highlights of technical fabrics explain the current trend of artificial fur. The style design of the show, with loose and comfortable cutting as the main body, elegant atmosphere, under the technical support of the new artificial fur production technology, it is more well-made. Now In the fashion circle that promotes green and environmental protection, more and more brands have replaced artificial grass with artificial fur. Some of the touches can even be fake, the price is no longer untouchable, and everyone can wear the upper body.

Zhang Jinhao also accompanied Liao Jun, Li Dangqi, Hou Zhenglin, Zhao Zhonghua and other guests to accept media interviews. The five guests respectively discussed artificial fur from the aspects of history, market prospects, fashion aesthetics, environmental protection significance, and process improvement. .

Teacher Li Dangqi first affirmed the future development space of artificial fur in the country. GENIAL has set a good example for the Chinese fashion industry in the future; Teacher Zhao Zhonghua said that the promotion of artificial fur, including all products without wild animals, It directly reduces the demand for wild animal products, and has a very direct contribution and significance to animal protection; Liao Jun praised that under the support of advanced technology, the fabric of artificial fur gives people a visual feeling and more fashionable than real leather. This is in line with fashion trends; Hou Zhenglin gave professional opinions on the innovative fashion of artificial fur, and frankly speaking, artificial fur is easier to meet various design needs and has unlimited possibilities.

From left: Liao Jun, Li Dangqi, Zhao Zhonghua, Zhang Jinhao, Hou Zhenglin

Ms. Shi Yan, the chief planner of the big show, gave the key words of this big show: environmental protection, technology, fashion, temperature. She said: "We released four themes created with four directions as inspiration, with a modern perspective+ The double highlights of technological fabrics explain the current trend of artificial fur. The style design of the show, with loose and comfortable cutting as the main body, elegant atmosphere, under the technical support of the latest artificial fur production technology, it is more well-made. Now In the fashion circle that promotes green and environmental protection, more and more brands have replaced artificial grass with artificial fur, some of which can even be fake and genuine, the price is no longer untouchable, and everyone can wear the upper body.

"Don't love animals, it is a backward fashion productivity." Zhang Jinhao said that as a domestic brand of artificial fur, Jiaxing Jinni Fashion Co., Ltd. is an export-oriented enterprise that produces all kinds of high-end artificial rough garments and has the right to import and export. Committed to producing novel artificial fur fashion. In the course of many years of development, GENIAL Jinni has already owned its own Tmall flagship store. In 2015, the GENIAL brand was selected as a famous trademark of Jiaxing City. "In order to promote environmental awareness, promote the concept of caring for animals, and promote the development of the domestic fur-like fashion culture, the GENIAL brand will continue to be at the forefront of fashion," believes that in the future, GENIAL Jin Ni will continue to refine the fashion for beauty People have designed more trendy styles in line with the concept of animal protection!

Acknowledgement Fabric sponsor: Jiashan Xingmao Wool Textile Dyeing and Finishing Co., Ltd.